hwahwa
Hoa Le is a multimedia designer with over 13 years of experience in the fashion industry, designing apparel for brands: Alexander Wang, Marc Jacobs, and ALC in both men and women's categories. Hoa offers services as an art director, specializing in branding, helping define visual identities for clients across the hotel, hospitality, wellness, and fitness sectors. She specializes in visual storytelling to support business goals and support branding and marketing initiatives.“ Empty your mind, be formless, shapeless, like water.”
— Bruce Lee
illustration
Illustrations are minimal and use a fine ink line to follow the fluidity of an object creating its shape.
Each is inspired by sound waves, memories in time, and dreams in the distance.
“So you have to trust that the dots will somehow connect in your future. ”
brand design
Art is used to build a brand aesthetic tailored to distinguish an identity, color sensibility, and formulate visual brand guidelines.
Work moves on to paper goods, marketing and digital web base media.
FLOWER POWEr
“blossom where you are planted.”
STATIONERY DESIGN:
STUDENT PROGRESS REPORT FOR PILATES TEACHER: JENN HONG
pen-haus.club
A series of zines created out of A battle against mental health
USING ART AS AN OUTLET TO HEAL AND A PLACE TO TURN GRIEF INTO
AN OUTLET OF ART.
A Book of Boobs inspired by the idea of finding the toxicity in the #hwahwa and lighting its way to beautiful.
I hope this book will encourage people
to embrace in the darkness of life,
swallow it whole,
and let it run its
course, before it eats you
from the inside out.
Click on image to view full e-book.
The Naked Issue is a Coloring book that pokes on the idea of escapism as a form of coping through mental health struggles, that all became much more obvious during the Pandemic.
This book was created during the pandemic as an outlet for our friends to have as an amusing place to get together, color and support one another.Click on image to view full e-book.
A 6 X 9 size Book of Bootyful Post Cards that encourage you to send a lap dance to someone that may have a harder time during the holidays, and may be grumpier or lonelier this time of year.
To cleaning up Christmas, one asshole at a time.Click on image to view full e-book.
